The term "market" is often used by insurance agents, referring to insurance companies, and I've wondered why for a long time. In the common mind-set, I as the consumer often assume that I am "buying" insurance. Thus, I would be the market for the insurer in the most common "consumer's" perspective.
However, if we look at this from a "risk" perspective, I am actually asking the insurance company to take on my risk for a price (premium). Essentially, I am selling risk... and I've got to find a market for that risk. Fortunately, the insurance industry specializes in putting the two markets together.
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